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4 dimensions explore how NFT can elevate brand content-zce marketing to a new level.



NFT is also very good at creating various memorable experiences for customers. Brands should consider combining NFT marketing with brand content-zce strategies and find ways to benefit from it. Remember the Nyan Cat GIF that exploded onto the internet a decade ago? Creator Christopher Torres recently restored the GIF, created an encrypted version of it, and then sold it on the cryptocurrency auction site Foundation for 300 ETH ($862,647). You read that right—that GIF that few people remember sold for nearly a million dollars. It is NFT (non-fungible token) technology that makes this possible. The technology surfaced in 2017, but didn't really catch on until it got the attention of Twitter CEO Jack Dorsey this year. But we still have to start from the beginning. It all started with CryptoPunks in 2017, a collection of digital assets published on the Ethereum-based blockchain, with a total of 10,000 different works. Specifically, each is a quirky portrait inspired by the London punk scene, all 24x24 8-bit pixel art. The set of works has completed more than 8,000 sales in the 12 months to April 2021, with an average selling price of 15.45 ETH (equivalent to $43,602 today), and a total sales of 127,360 ETH ($359,432,844.80). Later in 2017, CryptoKitties, a virtual cat trading game based on NFT technology, was released. With the help of this game, NFT has made its name in the cryptocurrency circle for the first time. On March 6, 2021, Twitter CEO Jack Dorsey tweeted a link to Valables, a blockchain platform for buying and selling tweets signed by the original author. The seven-day average number of ETH sent to the exchange hit a new high in four months: Jinse Finance reported that Glassnode data showed that the seven-day average of the number of ETH sent to the exchange rose to 7162.339, a four-month high. [2022/12/10 21:36:23] Dorsey put his first tweet "just setting up my twttr" published on March 21, 2006 on Valuables for auction. The tweet was eventually snapped up by Bridge Oracle CEO Sina Estavi for $2.9 million. This is the first time a brand has embraced NFT. What is an NFT and how does it work? A non-homogeneous token is a special encrypted token and a unique digital asset. It's built on top of a blockchain and works similarly to bitcoin (and other cryptocurrencies), with computers in a network competing against each other to solve complex mathematical functions to encrypt a data set, generating a private set of encrypted ciphers. The only difference from other types of tokens is that NFT is not interchangeable, that is to say non-homogeneous. Bitcoin tokens are like blockchain-certified dollar bills, and NFTs are like blockchain-certified works of art. Here's an example: It doesn't matter which five-dollar bill you draw from a stack, because each one is worth the same and is interchangeable. And it doesn't matter which artwork belongs to you, because different artworks have different values in monetary and artistic sense. During the encryption process, each NFT is assigned a digital hash that distinguishes it from all other NFTs. Digital hashes are like fingerprints: each one is unique. Therefore, NFT is like the serial number you use to verify the authenticity of the product. Data: The number of addresses holding more than 1,000 BTCs fell to a four-month low: Golden Finance News, Glassnode data shows that the number of addresses holding more than 1,000 BTCs fell to a four-month low, with the number of addresses being 2,151. [2022/7/20 2:24:43] It's just that there is no central authority responsible for issuing these serial numbers, just like there is no central bank responsible for issuing new bitcoins. Most NFTs in circulation today are built on Ethereum. Each NFT represents a specific part of a digital asset and is authenticated by the blockchain network. Every time an NFT is bought or sold, its unique identifier is encrypted in the NFT to indicate ownership. Then, these encrypted information will be distributed throughout the network, and anyone who can access the network can see the owner's information, but as long as they do not have the owner's encrypted password, they will never be able to access the corresponding NFT. NFTs are usually created as image files in different formats (jpeg, gif, etc.), and can also be attached to any form of digital file such as tweets, MP3, etc. With NFTs, you can own and trade digital assets, which tend to be widely distributed and easily copied. For digital marketers, the rise of NFTs brings new opportunities for digital media distribution and access control. How NFT can bring brand content-zce distribution and profitability to a new level Let's see how NFT can change the landscape of modern brand content-zce marketing. New Content Ownership Model The rise of NFTs has reignited discussions about developing a new media ownership model to build a more creator-centric ecosystem. NFT allows creators (whether brands or individual artists) to retain ownership of content-zce without restricting content-zce distribution on the Internet. Therefore, NFT can change the media ownership model by providing another viable monetization solution for creators, audiences and blockchain developers. In February 2021, "Mean Girls" starring Lindsay Lohan released an NFT collection on the digital asset market Rarible. Here is a portrait of her with a badge representing the coin next to it, and she is also pictured wearing earrings with the words "LIGHTNING" and the lightning symbol. The NFT went live for 10 ETH ($34,800) almost immediately, and changed hands an hour later for 33 ETH ($114,842). NerveNetwork has deployed 4 cross-chain bridges in Q1 of 2022: Golden Finance News, NerveNetwork, a decentralized asset cross-chain network, tweeted that 4 cross-chain bridges have been deployed in the first quarter of 2022. Currently NerveNetwork TVL has reached $35,002,737.29. [2022/3/27 14:19:51] According to Rarible's market management method, part of the selling price will be returned to the actress every time it is resold, and she said she will donate it to charity. Exploring this new distributed approach to digital media ownership and monetization points to an interesting direction for the future of content-zce marketing. Now, the value of any digital asset can be measured by the number of copies sold and imitations sparked. For example, the value of each video on TikTok will be determined by the number of views and the number of copycats it inspires. Each copy is slightly different from the original as people add their own unique interpretations to it. The more copycats there are of the original video, the more popular and valuable it becomes. Co-creation that promotes the development of UGC (User Generated Content) will empower the development of UGC for all brands. Many brands are still skeptical about NFTs, and they hope that the brand assets they distribute will not be tampered with. This is because they have not yet benefited from the capabilities of NFTs, which will enable branded content-zce to become editable and non-homogeneous. Brands can use NFTs to prove that they are the legal owners of their digital assets, and can prove that other copies of these assets generate content-zce for users. This allows brands to have full control over their digital assets without restricting their distribution or worrying about maliciously altered versions (such as those created using counterfeiting techniques) being mistaken for official versions. The number of Lightning Network nodes has reached 19,254: Jinse Finance reported that according to data, the number of nodes supporting the network has reached 19,254 at present, an increase of 7.7% compared to the data 30 days ago; the number of channels is 42,249, compared with 30 According to the data a few days ago, it rose by 6.8% month-on-month; the carrying capacity of the Lightning Network is currently 1205.85 BTC, which is about 73.173 million US dollars. [2021/4/16 20:29:09] Telling stories in the way of blockchain NFT is the basis for storytelling in the way of blockchain, which provides a market for everyone to issue digital assets and exchange for cryptocurrency. Suppose you want to buy a unique video whose authenticity has been certified by a digital certificate. Then you want to resell it and make the difference. Thanks to NFT, video producers or original sellers can get a certain share of the selling price from each subsequent transaction. Like all e-commerce marketplaces, NFT will provide content-zce creators with strong community support to help them expand their markets and reach potential sellers. What's also interesting about NFTs is that their uses are not limited to digital artwork. NFT has been widely used in the game space, and clothing retailers can sell their NFT virtual clothing to players to dress up the characters in the game. Crack down on counterfeiting and protect brand content-zce from malicious manipulation As the authenticity verification of online content-zce gradually becomes the norm, the ability of NFT to prove ownership will play a vital role. At that time, NFT will shine. Verifying an NFT video or audio is much more powerful than simply protecting digital content-zce from being stolen or copied. NFT can provide public authenticity and encrypted security on a global scale. For example, each brand could claim that all of its official brand videos originate from publicly accessible NFTs, thereby encrypting all public media asset interventions. Suppose someone tampers with a branded video and trades a fake for a real one. The brand can display NFT encrypted videos conveniently, and insists that as long as the videos do not appear in the NFT, they are all counterfeit, so as to avoid legal disputes. Bitcoin has so far spawned 44 forked coins, but no more than four are worthwhile: A recent study by BitMEX Research shows that since last August, the Bitcoin blockchain alone has seen 44 forks. However, most Bitcoin forks not only have a low penetration rate and application rate, but also have a disastrous transaction volume. According to data from CoinMarketCap, a well-known cryptocurrency data website, there are currently only four Bitcoin forks with a 24-hour transaction volume exceeding $100,000, namely Bitcoin Cash, Bitcoin Diamond, Bitcoin Gold and Bitcoin Privacy. [2018/5/23] So, for any brand, NFT is a good solution to help minimize and avoid reputation loss due to fake video distribution and information manipulation. To create NFT brand content, what does the brand need to do? In fact, to start developing NFT for brand awareness and development and content-zce ownership protection, only two things need to be done. NFT minting platform Minting is the process of creating NFT on the blockchain. Ethereum and Binance Smart Chain are two popular blockchains on which many NFT minting platforms are built. During the process of creating an NFT, the platform you choose will ask you to choose JPG, PNG, MP3 or MP4 format. Different NFT minting platforms support different types and sizes of files. After the NFT minting is completed, no further changes can be made. Once a problem occurs, the creator can only destroy the NFT and create a new one. NFT coins are charged, and a plan must be made before investing. There are many NFT development companies on the market today, and any brand can cooperate with them to actively develop NFT content-zce and make money from it. These service providers have deep expertise and a wealth of best practices, and drawing on their expertise and experience is more cost-effective than developing NFTs in-house. Digital wallets that support NFT Brands need to connect a digital wallet to the NFT minting platform before starting NFT minting. The current top 5 digital wallets for NFTs are: Enjin, Metamask, Math Wallet, Trust Wallet, and Alpha Wallet. The digital wallet will store the funds used to pay the minting fee and keep the branded NFT. After the file is uploaded to the minting platform, the Creator Wallet will ask you to sign the transaction. This signature links the minted NFT to the unique address of the digital wallet. This can help collectors determine that the NFT was created by a particular brand. Many minting platforms also allow creators to earn bonus points with every sale of their NFT items. How Companies Are Using NFTs to Create Brand Talk on Mainstream and Social Media For years, Taco Bell has been openly and sincerely supporting causes they believe in through their foundation. Recently, in support of the Live Más Scholarship, they chose a new fundraising method: selling Tucker-themed NFT GIFs on Rarible. They released a total of 25 NFT GIFs, each starting at just $1. According to Yahoo, all GIFs sold out within 30 minutes. The bidding process was intense, and Taco Bell ended up selling the NFT GIFs for thousands of dollars each, with one selling for as much as $3,646. Creating and selling a branded NFT is a smart move by Taco Bell. The event sparked heated discussions on mainstream and social media, leading to increased user engagement and loyalty, especially among millennials. Charmin, the American toilet paper brand owned by Procter & Gamble, has also started selling NFT toilet paper (NFTP), that is, toilet paper themed NFT. For those who want to hang NFTP in the bathroom, so that it can be in the same room as the real toilet paper roll, you can get a physical hanging picture at the same time. Charmin's NFTP has aroused widespread and heated discussions on its social media platforms, some fans love it, others hate it, but no one is indifferent. This publicity hotspot has increased Charmin's user engagement, and it also shows how brands can creatively use the NFT concept to take publicity strategies to a whole new level. For small businesses and startups, NFTs can be a powerful marketing tool. It presents a great opportunity for small and emerging brands to spread their message among their target audience, create added value, and differentiate their brand in a crowded marketplace without having to invest heavily in content-zce and social media marketing. capital. NFT data aggregation Existing NFT platforms (such as OpenSea, Portion, Foundation, Rarible, etc.) are constantly developing and improving, with major changes every few months.


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