"Red Bull Racing" chooses energy-saving blockchain Tezos to build NFT fan experience

“Red Bull Racing” confirmed a long-term technology partnership with Tezos as the team’s official blockchain partner. Energy-efficient blockchain Tezos has been selected by the team as the first-ever NFT fan experience partner.

Tezos is a pioneering, energy-efficient, open-source blockchain for assets and applications. For example, Formula 1 racing needs to evolve with the latest industry advancements. Verified multiple times, Tezos uses a more energy-efficient approach to securing the network, meaning it can run neatly with minimal energy consumption and a negligible carbon footprint.

The core technical features of performance and energy-efficient design are key to Red Bull Racing on and off the track, and why they chose Tezos, which is fast becoming one of the leading blockchains for major global franchises and brands. They need secure, scalable, scalable and sustainable ways to harness the power of blockchain.

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As part of this initiative, Red Bull Racing exclusively launched the team's first-ever series of digital collectible NFTs on the Tezos blockchain. With Grand Prix fans still reeling from the global pandemic, the team needed to provide fans with new, unique and immersive experiences.

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Christian Horner, head and CEO of "Red Bull Racing", said: "In Formula One, innovation is an inevitable process. The car is constantly evolving and developing in different races, and Tezos is no exception. The self-upgradable The cutting-edge capabilities of Tezos blockchain technology can be naturally combined with 'Red Bull Racing'. Most importantly, Tezos' energy-saving design is also in line with our own future long-term environmental protection goals. As Formula One develops towards carbon neutrality, Tezos Pioneering a low-impact approach will be a great asset. Additionally, Tezos will help us maximize our fan engagement through the development of NFTs. This is something very exciting and we are always looking for the right partnership Partners, in choosing Tezos, we firmly believe that we have chosen a winner. We believe that Tezos will help us build a new, unique and innovative way with our fans."

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Hubertus Thonhauser, Chairman of the Tezos Foundation, said: "We are delighted that 'Red Bull Racing' chose Tezos as the exclusive platform for this cooperation, and we look forward to them joining the fast-growing brand ecosystem and building an NFT platform on Tezos. The Tezos blockchain Designed to evolve and adapt, while considering safety and performance in the most efficient way. These ideals are perfectly reflected in 'Red Bull Racing', which is why we believe this is a win-win partnership."

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About TEZOS

Tezos is a smart currency that redefines what it means to hold and exchange value in a digitally connected world. Tezos is a self-upgradable blockchain that is not limited to hard forks, has a proven track record and is able to seamlessly adopt future innovations.

About the TEZOS Foundation

The Tezos Foundation is a Swiss non-profit foundation that supports the development and long-term growth of the Tezos protocol, an energy-efficient blockchain with the ability to upgrade itself.

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