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What other big IPs are available for NFT behind the explosion of NBA Top Shot?



In the first quarter of this year, the NBA Top Shot, which was born out of nowhere, rekindled investors' enthusiasm for the NFT collectibles market, which was almost extinguished. Going out of the circle, gaining a total sales of nearly 500 million US dollars, surpassing CryptoKitties, and topping the NFT collectibles list... These achievements all prove that NBA Top Shot is pushing the NFT collectibles market to a new height. Behind the highlights, the rapid explosion of NBA Top Shot relies on the NBA, a powerful IP with global influence. Under the influence of IP, NBA Top Shot naturally has a huge user base and the ability to easily get out of the circle. So, after NBA Top Shot, what other big IPs are available for NFT? Which mainstream audiences will these IPs introduce into the NFT collectibles market? Pokémon: praised by Trump, ranking first in the world's IP value list Pokémon (also known as: Pokémon/Pokemon) was born in 1996. The original work was a role-playing game released by Nintendo, and later derived animation and movies , Peripherals and a series of IP products, known as "the world's top gold-absorbing IP". According to data released by the statistical agency Statista in January this year, Pokémon 1P ranked first in the "world IP value list", with a revenue of 100 billion U.S. dollars, surpassing IPs such as Hello Kitty, Winnie the Pooh, Star Wars, and the Marvel Cinematic Universe. Coinbase CEO: The cryptocurrency winter is expected to last for 12 to 18 months: According to news on August 24, Brian Armstrong, CEO of Coinbase Global, said that he expects the cryptocurrency winter to last about 12 to 18 months, but it is also possible Will last longer to prepare. At a time when the price of bitcoin has fallen by nearly 55% this year, Coinbase posted a net loss of $1.09 billion in the second quarter, compared with a net profit of $1.61 billion in the same period last year. Shares of the cryptocurrency exchange platform are down more than 70% so far this year, according to Dow Jones Market Data. In an interview with CNBC on Tuesday, Armstrong said market downturns are "not unusual" for the company. 'We've gone through four of these cycles as a company, and we're only 10 years old,' he said. This time it just happened to coincide with a downturn in the broader macroeconomic environment. Armstrong said Coinbase is looking to reduce costs associated with marketing, external vendors and Amazon Web Services. [2022/8/24 12:46:03] As a top gold-absorbing IP, Pokémon has a huge fan base from various fields, including politics and music. NBA Top Shot sales in February were US$47.5 million, a month-on-month decrease of 19.35%: According to news on March 7, NBA Top Shot NFT sales fell sharply in February, down 19.35% from January. As it turned out, February was a tough month for investors in the crypto space. DEX, digital asset prices, mining revenue, and sales of several major NFT series, including NBA Top Shot, all fell sharply. According to data from BeIn Crypto Research, in February 2022, NBA Top Shot sales will be approximately $47.5 million, a decrease of $11.4 million compared to January. Sales of NBA Top Shot in February 2021 were $224 million, an increase of 452% compared to January 2021. From the statistics provided, it can be inferred that the sales of NBA Top Shot in February 2022 fell by 78% year-on-year. Three factors contributed to the decline in NBA TopShot's sales revenue: increased supply, lower prices in the "moments" market, and a sharp drop in independent buyers. (BeInCrypto)[2022/3/7 13:43:03] According to reports, former U.S. Secretary of State Hillary held a pokemonGO (Pokémon GO game) offline party during the general election, trying to win over Pokémon fans for votes ; Another American politician, former President Trump, has made it clear that he is very interested in pokemon GO; in the music world, the well-known American rapper Logic once bought a Charizard flash card at a high price of 220,000 US dollars. ARK Fund bought more than 100,000 shares of Coinbase this week: Jinse Finance reported that ARK Fund’s holdings data shows that since February 7, ARK Fund has bought a total of 109,285 shares of Coinbase (Coin). [2022/2/12 9:46:22] Although it has been a long time since the heyday of Pokémon, various data show that fans' love for the Pokémon series has not diminished. In 2019, the film "Detective Pikachu" adapted from "Pokémon" was released, with a cumulative global box office of 436 million US dollars, surpassing "Warcraft" (433 million US dollars), becoming the highest-grossing game adaptation film at that time. More than that, today, Pokémon fans are still keen to collect collectible cards. On the Amazon platform, there is only one collection card left in November last year, and the price of the collection card is over 1300 RMB. According to data released by the eBay platform in February this year, sales of Pokémon collection cards increased by 574% between 2019 and 2020. In February of this year, the Pokémon YouTube official account released a video of the "Pokemon 25th Anniversary Virtual Concert", which received over 1 million views. Since its creation in 2005, Pokémon's official release video has accumulated more than 1 billion views. On the whole, compared with the IP attributes of the NBA, Pokémon can cover a wider user group, and its user portraits are no longer dominated by men. It is not difficult to imagine that once the Pokémon with a huge number of fans is combined with NFT collectibles, it will introduce more audiences into the NFT market and push the NFT market out of the circle again. Web3 and encrypted communication protocol XMTP completes USD 20 million Series A financing, led by a16z, Coinbase Ventures and other investors: On September 1, Web3 and encrypted communication protocol XMTP announced the completion of USD 20 million Series A financing, led by a16z, Coinbase Ventures , Not Boring Capital, SK Ventures, Offline Ventures, StarkWare, Anthony Pompliano, Anthony Sassano (The Daily Gwei), Kain Warwick (Synthetix), Kayvon Beykpour (Twitter), Stani Kulechov (Aave), Robert Leshner (Compound Labs), Roham Gharegozlou (Dapper Labs), Ryan Sean Adams (Bankless), Ryan Selkis (Messari) and other funds and angel investors participated in the round. It is reported that the funds will be used to expand the size of the XMTP team and will help XMTP realize communication between encrypted wallets through its independent protocol and decentralized network. [2021/9/1 22:51:44]Sports stars: IP is still valid, football/rugby stars are also popular 2400 BTC transferred to Coinbase: Jinse Finance report, Whale Alert data shows, Beijing time on December 1 at 01:00 53,2400 BTCs were transferred to Coinbase Exchange from multiple unknown addresses, worth about 46.7534 million US dollars, and the transaction hash was: 644f232f820609fb80ba6907c3ec703666a1da7e6ab606c5efce50185b19c66a. [2020/12/1 22:38:47] The great success of NBA Top Shot has proved the value and influence of basketball IP, but this does not mean that sports IP in other fields cannot copy this gameplay. In fact, in addition to basketball, the sales of collection cards related to football, baseball and rugby stars will all increase significantly in 2020, which fully demonstrates the popularity of sports IP. Data show that in 2020, the total sales of star collection cards on the eBay platform will increase by 142%. Among them, the sales of football star collection cards are stronger than that of basketball, with the growth rate of the two reaching 1586% and 373% respectively. It is said that star cards have become the company's fastest growing category in 2020. Like football, football star cards are also very popular. In 2019, a rookie football star card autographed by Tom Brady was sold online for over $400,000, breaking the auction record for a collection card set by Michael Jordan at the time. As of the first quarter of this year, at an auction held by Goldin Auctions, football star Patrick Mahomes' rookie card sold for $861,000, making it the most expensive football card in the world. It is worth noting that eBay is not the only one that has benefited from the sports IP boom. According to the data released by collectible card manufacturer Topps, the company’s net sales increased by 23% last year to 567 million US dollars, setting a record high; second-hand star card trading platform StarStock also completed A round of financing of 8 million US dollars in early April, leading VC It is a16z, the top institution in the cryptocurrency market. If the sports IP fire continues to ignite in the NFT market, and trading platforms such as Opensea obtain authorization directly from relevant parties and sell collection cards on their platforms, they are bound to obtain a large amount of transaction fees and traffic, and the NFT market will also have the opportunity to further cover More sports fans. Harry Potter: It has been popular for 20 years, and the re-screening box office has exceeded 100 million. Regardless of the West or the East, "Harry Potter" is almost the childhood memory of every post-80s and 90s. It has not only been popular for 20 years, but also currently Has become a well-known IP worth more than 3 million US dollars. According to incomplete statistics, the seven novels of "Harry Potter" have sold more than 450 million copies, ranking among the top ten in the global book sales list, and have been translated into more than 70 languages. Under the influence of the "Harry Potter" IP, the movie of the same name based on the novel was a big hit, with a total box office of 7.7 billion US dollars, surpassing the total box office of the eight "Fast and Furious" movies. Not only that, during the re-screening of the first part of the "Harry Potter" series last year, the film's box office exceeded 100 million. In addition, the mobile game designed based on the "Harry Potter" IP has also received great support from fans. According to Sensor Tower data, "Harry Potter: Hogwarts Mystery" topped the free chart within 24 hours of its release. In the game reservation stage, more than 2 million players registered. The influence of "Harry Potter" is far more than that. It is said that the British Royal Mail has specially launched "Harry Potter" commemorative stamps; the word "Muggle" created by JK Rowling, the author of "Harry Potter", was even included in the "Oxford English Dictionary". As we all know, the fire of "Harry Potter" is inseparable from the ups and downs of the plot, as well as the background setting with the theme of magic. This work shows a number of interesting magic, which has a natural fit with NFT. By digitizing the collection cards, the dreamy magic in "Harry Potter" will be able to be presented in a dynamic way, magnifying the visual effects, and enhancing the magical elements, which will undoubtedly drive a large number of Harry Potter fans to enter the NFT market. Entertainment celebrities: with their own IP effect, 3D virtual avatars break the traditional collection ideas. The influence and appeal of entertainment celebrities. Needless to say, what we are mainly talking about here is that 3D virtual avatars are becoming the next hot spot in the NFT collectibles market , and this will speed up our entry into the Metaverse world. Talking about 3D virtual avatars, I have to mention the virtual image technology company Genies. In March of this year, the company launched a 3D virtual avatar for football star Mesut Özil and its limited-edition digital wearables, and then sold six virtual devices for $500,000 through the Nifty Gateway website. Immediately afterwards, Genies also designed exclusive digital products for singer Shawn Mendes (Shawn Mendes), and sold them on Opensea. (Note: A replica of a vest that Shawn Mendes once wore at a Mexican concert) 3D virtual avatars are bound to become the development trend of celebrity collections in the future, replacing product carriers such as collection cards and albums in the past. In the process, CryptoKitties and FLOW development team Dapper Labs have already sensed market opportunities ahead of other competitors. On April 28 this year, the team announced that it would join forces with Genies to launch the trading market "Genies Marketplace" on its public chain Flow, in an attempt to further introduce 3D virtual avatars into the NFT market, and at the same time fill the gap in the NFT trading track. According to reports, "Genies Marketplace" aims to provide celebrities and all platform users with virtual avatars and a trading market that sells portable NFT. After the news of the cooperation between the two parties came out, Genies immediately announced that it had reached a cooperation with Warner Music Group to develop 3D avatars and digital wearable NFTs for its singers. It is not difficult to imagine that as Genies designs 3D virtual avatars for more celebrities and pushes digital products to the Genies Marketplace platform for sale, FLOW as an infrastructure will benefit from it, and more importantly, this will allow us to enter the metaverse world Paved the way, provided the connection. Conclusion From the outbreak of NBA Top Shot, we can see that strong IP is like a catalyst, which can help new things enter the market quickly, and even break the circle. And with more NFT product choices combined with strong IP, the NFT market will develop at an unprecedented speed. In addition, the combination of Genies and Dapper Labs will amplify the influence of IP and promote NFT to establish a potential connection with the metaverse world while breaking the circle..


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